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2 Jul 2018

I was lucky enough to be invited to host a workshop at the ITAM Review's UK conference in Surrey a few weeks ago.  That workshop largely covered the content I've blogged about in previous posts - aligning SAM to PMO and change management processes in the datacentre.  I'm assuming it was well received because the ITAM Review have now kindly invited me to present at their Australia and US conferences too.  I was also fortunate enough to see the Foo Fighters 10 days ago at the London Stadium, where they played one of my favourite songs, Walk.  The lyrics of the song, in conjunction with my experience at the UK conference, really got me thinking...

"I'm learning to walk again
I believe I've waited long enough
Where do I begin?"

The reason I mention these particular lyrics is because of the way the SAM industry seems to be poised these days.  Everyone is talking about cloud because it is about as trendy a buzzword and topic of conversation as you're likely to find anywhere in IT at the moment.  Transitioning to cloud, proper management of cloud services and platforms, cloud this, cloud that, cloud the other.  This is all well and good (and don't get me wrong, I fully subscribe to cloud IT) but one of the things that really stood out for me at the ITAM Review conference was how little some organisations really practice on-premise software asset management, let alone management of assets in the cloud.

And that's my theme here.  As an industry, we spend so much time talking about the future, what's coming next and how we need to adapt to meet the challenge, that we forget that most organisations are still battling with the last set of challenges.  Learning to walk before you run to the cloud, if you will.  It's important to ensure we are managing our assets properly before we add the complexity of cloud.  Make sure you've won your ITAM business case, you're joined up with your PMO and service management teams, you are aligned with your procurement and commercial teams, you work closely with your service delivery teams, and, most importantly, you're getting the basics right - understand your licence entitlement data and your software deployment data.

That's much easier said than done, I hear you cry.  And you're right, it is.  I may even have over-simplified the challenges somewhat and made them all sound easy to fix.  But that's what we're all about at Cortex Consulting.  You may have noticed, if you've spent any time looking at our website, LinkedIn page or Twitter feed, that we use the hashtag #SAMSimplified...a lot.  On our home page, we say we "are firm believers in the KISS principle".  Our mission is to try and demystify SAM because it is too easy to be overawed by the seeming complexity of it all.  We want to help those who are either starting out in the industry, organisations that need help but don't know where to start, and even organisations that may have a SAM practice but have somehow lost sight of their objectives.  You'd be surprised how often this happens - hence the previous blog posts on aligning SAM to data centre change.

The most important thing to remember is not to be afraid to ask for help.  If you need help kickstarting or rebooting your SAM practice, book a free call with us now.